Priced per the industry-standard attorney point system used across all verticals in this memo: time is tracked in six-minute increments (0.1 hr), with each individual call rounded up to its nearest tenth — not the raw duration converted once at the end. This is the actual billing convention, and it runs slightly higher than a simple sum of raw minutes; the gap is shown below for transparency.
| Source | Count | Raw Time | Billed (0.1 hr increments) |
|---|---|---|---|
| WhatsApp voice calls (Dani ↔ Alex, May 2025 – Aug 2026)Confirmed | 54 calls | 8.04 hrs | 10.8 hrs |
| Fathom-recorded calls with stated duration (Apr 30, 2025 CapForge session: 54 min → 0.9 hr; Jun 8, 2026 Dani call: 45 min → rounds up to 0.8 hr)Confirmed | 2 calls | 1.65 hrs | 1.7 hrs |
| Total Confirmed | 56 calls | 9.7 hrs | 12.5 hrs |
This is a floor, not a ceiling — roughly 26 additional distinct Fathom/Gemini/Otter-recorded meetings appear across the record (CIM reviews, lender calls, accounting syncs, buyer introductions) without a stated exact duration in the correspondence pulled to date. See Section 02.1 for a conservative estimate of these, also expressed in tenth-hour increments.
| ~26 additional Fathom/Gemini/Otter-recorded meetings, Dec 2024–Aug 2026, at a conservative 30 min averageEstimated | 13.0 hrs |
| Deliverable | Est. Hours | Basis |
|---|---|---|
| Initial financial/business model & due-diligence Q&A (Dec 2024) — the true starting point | 10.0 | Miles Chiu and Lauchlann Goodall's Dec 23–28, 2024 production of the first due-diligence question list and detailed answers for Ryan Gnesin — sales channels, suppliers, business fundamentals. This is the earliest substantive work product in the entire engagement and had no dedicated line item until now. |
| Gelty Master Supplier/Service Agreement — drafting & negotiation | 18.0 | Initial quote/scoping (Jun 25, 2026), first draft, a revised draft (Jul 5, 2026), and ongoing contract-change coordination with Dani through Jul 30, 2026 signature |
| CIM — initial build, May 2026 rewrite, ongoing updates | 35.0 | Full document production plus a documented major content overhaul (May 27, 2026 Fathom recap: distributor claims, brand list, personal-expense reclassification) |
| Valuation Report (May 2025) | 18.0 | Template adaptation, private-comparable research, team working session (May 28, 2025) |
| Lender Underwriting Feasibility Report (Jul 2025) | 22.0 | Investment-grade DSCR analysis and lender-readiness package described in the Jul 14, 2025 correspondence |
| QoE oversight, review & negotiation (Apr–Jun 2026) | 20.0 | Alex's coordination/review time surrounding Evan Chandonnet's QoE build — distinct from Evan's own accounting hours |
| Draft LOI — Ryan Gnesin cycle (Aug–Sep 2025) | 12.0 | Non-binding draft, negotiation rounds on Dani's comments, execution, post-signing diligence coordination |
| Teaser document | 6.0 | Blind teaser build and PandaDoc NDA embed |
| Deal Memorandum suite (EMA-MEMO-SPRINT-001 through 004) | 22.0 | Multiple full-length iterations, including the comprehensive Deal Life Cycle Memo |
| Client & Team portal build | 12.0 | Design, content, and document-index integration across both portals |
| Data room setup & management | 12.0 | Structuring, access management, and ongoing buyer-diligence document requests |
| Buyer outreach & Axial platform management | 35.0 | 937 parties contacted, 159 teasers, 23 NDAs — sourcing, screening, and follow-up across ~21 months |
| Accounting/financial coordination (Alex's oversight time) | 25.0 | Coordinating between Emanay Accounting, CapForge, and Dani's outside CPAs (TFG, Tal Aviv) |
| Subtotal — Deliverable Time | 247.0 |
All figures in this subsection are professional-judgment estimates based on typical effort for comparable deliverables in a sell-side engagement of this size and duration — not time-tracked entries. The Gelty agreement is broken out on its own line, as specifically requested, rather than folded into general legal/structuring time.
This replaces the earlier flat "2.5 hrs/week" placeholder with real counts. Direct question worth answering honestly: no, the prior draft did not count every email and call — it used a single blanket weekly average. Below is what's actually in the record.
| Source | Count | Coverage |
|---|---|---|
| WhatsApp messages, all 4 exported chats (Dani ↔ Alex; ASN Valuation group; ASN Sale group) | 4,938 | May 23, 2025 – Aug 19, 2026 |
| Gmail threads directly reviewed across this engagement | ~150+ | Dec 2024 – Aug 2026 (search index caps broad queries around ~200–201; exact total beyond what's been individually opened is not fully countable with the tools available) |
Monthly WhatsApp message density (main Dani↔Alex thread) — a rough proxy for engagement intensity by period:
| Month | Messages | Month | Messages |
|---|---|---|---|
| May 2025 | 89 | Feb 2026 | 191 |
| Jun 2025 | 485 | Mar 2026 | 382 |
| Jul 2025 | 389 | Apr 2026 | 405 |
| Aug 2025 (LOI push) | 602 | May 2026 | 257 |
| Sep 2025 | 532 | Jun 2026 | 305 |
| Oct 2025 | 383 | Jul 2026 | 397 |
| Nov 2025 (lull) | 8 | Aug 2026 (partial) | 170 |
| Dec 2025 | 210 | ||
| Jan 2026 (standoff) | 46 |
The Nov 2025 and Jan 2026 lulls line up exactly with the two lowest points in the relationship documented in the Deal Life Cycle Memo and the Internal Text Record Supplement — the post-LOI stall and the "$60K, one year, no sale" standoff, respectively. The density data corroborates the narrative rather than contradicting it.
Revised correspondence estimate: 4,938 WhatsApp messages at a 1.5-minute blended average (most are short acknowledgments; some are substantive) = 123.5 hrs. ~150 Gmail threads at a 17.5-minute average (read, draft, coordinate, follow up) = 43.8 hrs. Total: 167.2 hrs — this replaces the prior 230-hour blanket figure, and is now attributed entirely to the Managing Director role in Section 03, since the WhatsApp thread is Alex's direct, personal correspondence with Dani and most Gmail traffic is authored by him directly, not the deal associates.
Hours Worked vs. Typical Billable Rate. Priced per the industry-standard attorney point system applied across all verticals in this table — six-minute increments (0.1 hr), each entry rounded up to its nearest tenth rather than raw minutes converted once at the end. Hours are reallocated by role from the confirmed and estimated figures in Sections 01–02.5, compared against typical industry benchmark rates for equivalent roles in comparable transaction advisory engagements, and against what was actually billed under the signed Nov 2, 2024 engagement letter.
| Function | Division | Hours | Typical Market Rate | Market Value | Actual Billed |
|---|---|---|---|---|---|
| Managing Director (Alex Camus) — calls, correspondence, deal memo suite, additional meetings | Emanay Advisors | 214.7 | $850/hr | $182,495.00 | Included in Sprint Fee |
| Deal Associates (Miles Chiu, Lauchlann Goodall, Alex Liang) — initial financial model, valuation report, feasibility support, teaser, portal, data room, buyer outreach | Emanay Advisors | 115.0 | $550/hr | $63,250.00 | Included in Sprint Fee |
| Legal — attorney fees covered for the Ryan Gnesin LOI and the Gelty agreement | Legal (not Emanay Law Group — that division did not perform this work) | 30.0 | $650/hr | $19,500.00 | Not separately invoiced — no confirmed Sprint-specific legal invoice on file |
| Emanay Accounting (Evan Chandonnet, Richard Sanchez, Brandon Ortiz, Maria Sinning) | Emanay Accounting | 45.0 | $350/hr | $15,750.00 | $25,641.76 (confirmed, Stripe) |
| Total | 404.7 | $280,995.00 | $25,641.76 confirmed | ||
No Emanay Capital or Emanay Technologies division time appears in this record for Project Sprint specifically, so neither is included as a row.
Methodology note: the MD figure now includes the full, real-count correspondence estimate from Section 02.5 (167.2 hrs) plus confirmed call time (12.5 hrs), the additional-meetings estimate (13.0 hrs), and the Deal Memo suite (22.0 hrs) — this is a meaningfully more rigorous figure than the earlier draft, which spread correspondence across roles using a flat weekly guess. Associates, Legal, and Accounting remain block estimates against documented deliverables, not call-by-call logs.
No Technology function or other named individual (including Christian Torres) appears in the Project Sprint correspondence reviewed to date, so none is included here. Rates above are illustrative industry benchmarks for comparable roles, not Emanay's published rate card.
Total professional time invested, valued at typical market rates by function, comes to $280,995.00 across 404.7 hours — now including the Dec 2024 initial financial model that had been missing from earlier drafts. Against that, only $25,641.76 has actually been separately invoiced and paid (all of it Accounting-related) — everything else, including the Managing Director and Deal Associate time that makes up the bulk of the hours and value here, has been absorbed into the contingent Sprint success fee rather than billed as it was incurred.
A gap of roughly $255,350 between market-rate value delivered and amounts actually invoiced to date — before accounting for the $300,000 contingent success fee, which is still due only at Closing.
The official ASN-2026-001 Client Report & Invoice already contains a built-in "Value Delivered" section — a narrower, accounting/QoE-scope-only comparison against Big 4/Regional, boutique CPA, and fractional-CFO market rates. Worth citing directly since it's a pre-existing, independent benchmark rather than something built for this argument:
| Figure (per ASN-2026-001, accounting/QoE scope only) | Amount |
|---|---|
| Total Market Value Delivered (at comparable Big 4/Regional firm rates) | $126,200 |
| Total Value Saved (vs. equivalent scope at market rate) | $93,200 |
This is scoped only to the accounting and QoE workstream (monthly bookkeeping, fractional CFO oversight, the QoE engagement) — it does not include M&A advisory, buyer outreach, or deal negotiation time, which is the bulk of what Section 03 above covers. The two figures are complementary, not overlapping: this document's $280,995 market-value estimate is the broader deal-advisory picture; the invoice's $126,200 is the narrower accounting-specific one already accepted and issued to the client.
This is an internal argument-building tool, not a bill and not a substitute for the Statement of Account. It's most useful for demonstrating the scale of effort behind the engagement — particularly against Dani's own framing that the process has taken "over 1 year and 60k" with no sale yet. The hour allocations by role in Section 03 are a reasonable reconstruction from the confirmed and estimated figures in Sections 01–02, not time-tracked entries per person, and should be presented with that caveat intact if this leaves internal use.