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Internal Argument Memorandum — Draft
Emanay Advisors
1221 Brickell Ave, Suite 900
Miami, FL 33131
legal@emanay.io · emanay.io
Document Reference
EMA-TIME-SPRINT-001
Date
August 20, 2026
Rate Basis
Role-Based Market Rates
Status
Draft — Argument, Not a Bill
Internal Only
Time & Value Memorandum — The Case for the Work Invested
Project Sprint — Time & Value ArgumentNov 2, 2024 – Aug 20, 2026 — 93.7 weeks, just under two years — valued at typical market rates by function
Companion to the Deal Life Cycle Memo, Expense Memorandum, and Statement of Account. This document exists to make the case for the scale of work invested — it is not itself an invoice, and the hours below are a mix of confirmed and estimated figures, clearly marked throughout.
How to read this: Every hour figure here is tagged Confirmed or Estimated. Confirmed hours come from actual, timestamped call durations in the WhatsApp and Fathom/Gemini record. Estimated hours are professional judgment applied to documented deliverables and correspondence volume — reasonable, but not time-tracked. This distinction should stay intact in any use of this document; presenting estimated hours as confirmed would undercut the credibility of the whole argument.
Total Hours (Reallocated by Role)
404.7
Section 03 — real message counts, 0.1 hr increments
Market Value at Typical Rates
$281K+
Section 03
Actually Billed to Date
$25.6K
Section 04
01
Confirmed Call & Meeting Time

Priced per the industry-standard attorney point system used across all verticals in this memo: time is tracked in six-minute increments (0.1 hr), with each individual call rounded up to its nearest tenth — not the raw duration converted once at the end. This is the actual billing convention, and it runs slightly higher than a simple sum of raw minutes; the gap is shown below for transparency.

SourceCountRaw TimeBilled (0.1 hr increments)
WhatsApp voice calls (Dani ↔ Alex, May 2025 – Aug 2026)Confirmed54 calls8.04 hrs10.8 hrs
Fathom-recorded calls with stated duration (Apr 30, 2025 CapForge session: 54 min → 0.9 hr; Jun 8, 2026 Dani call: 45 min → rounds up to 0.8 hr)Confirmed2 calls1.65 hrs1.7 hrs
Total Confirmed56 calls9.7 hrs12.5 hrs

This is a floor, not a ceiling — roughly 26 additional distinct Fathom/Gemini/Otter-recorded meetings appear across the record (CIM reviews, lender calls, accounting syncs, buyer introductions) without a stated exact duration in the correspondence pulled to date. See Section 02.1 for a conservative estimate of these, also expressed in tenth-hour increments.

02
Estimated Work-Product & Meeting Time
02.1 — Additional Meetings Without a Confirmed Duration
~26 additional Fathom/Gemini/Otter-recorded meetings, Dec 2024–Aug 2026, at a conservative 30 min averageEstimated13.0 hrs
02.2 — Deliverable & Work-Product Time
DeliverableEst. HoursBasis
Initial financial/business model & due-diligence Q&A (Dec 2024) — the true starting point10.0Miles Chiu and Lauchlann Goodall's Dec 23–28, 2024 production of the first due-diligence question list and detailed answers for Ryan Gnesin — sales channels, suppliers, business fundamentals. This is the earliest substantive work product in the entire engagement and had no dedicated line item until now.
Gelty Master Supplier/Service Agreement — drafting & negotiation18.0Initial quote/scoping (Jun 25, 2026), first draft, a revised draft (Jul 5, 2026), and ongoing contract-change coordination with Dani through Jul 30, 2026 signature
CIM — initial build, May 2026 rewrite, ongoing updates35.0Full document production plus a documented major content overhaul (May 27, 2026 Fathom recap: distributor claims, brand list, personal-expense reclassification)
Valuation Report (May 2025)18.0Template adaptation, private-comparable research, team working session (May 28, 2025)
Lender Underwriting Feasibility Report (Jul 2025)22.0Investment-grade DSCR analysis and lender-readiness package described in the Jul 14, 2025 correspondence
QoE oversight, review & negotiation (Apr–Jun 2026)20.0Alex's coordination/review time surrounding Evan Chandonnet's QoE build — distinct from Evan's own accounting hours
Draft LOI — Ryan Gnesin cycle (Aug–Sep 2025)12.0Non-binding draft, negotiation rounds on Dani's comments, execution, post-signing diligence coordination
Teaser document6.0Blind teaser build and PandaDoc NDA embed
Deal Memorandum suite (EMA-MEMO-SPRINT-001 through 004)22.0Multiple full-length iterations, including the comprehensive Deal Life Cycle Memo
Client & Team portal build12.0Design, content, and document-index integration across both portals
Data room setup & management12.0Structuring, access management, and ongoing buyer-diligence document requests
Buyer outreach & Axial platform management35.0937 parties contacted, 159 teasers, 23 NDAs — sourcing, screening, and follow-up across ~21 months
Accounting/financial coordination (Alex's oversight time)25.0Coordinating between Emanay Accounting, CapForge, and Dani's outside CPAs (TFG, Tal Aviv)
Subtotal — Deliverable Time247.0

All figures in this subsection are professional-judgment estimates based on typical effort for comparable deliverables in a sell-side engagement of this size and duration — not time-tracked entries. The Gelty agreement is broken out on its own line, as specifically requested, rather than folded into general legal/structuring time.

02.5
Correspondence Volume — Rebuilt From Actual Message Counts

This replaces the earlier flat "2.5 hrs/week" placeholder with real counts. Direct question worth answering honestly: no, the prior draft did not count every email and call — it used a single blanket weekly average. Below is what's actually in the record.

SourceCountCoverage
WhatsApp messages, all 4 exported chats (Dani ↔ Alex; ASN Valuation group; ASN Sale group)4,938May 23, 2025 – Aug 19, 2026
Gmail threads directly reviewed across this engagement~150+Dec 2024 – Aug 2026 (search index caps broad queries around ~200–201; exact total beyond what's been individually opened is not fully countable with the tools available)
Confirmed gap: Nov 2, 2024 (engagement letter) – May 22, 2025 — zero WhatsApp record exists for this ~29-week period. Whatever text/call correspondence happened in this window (and Gmail confirms real activity did — the Dec 2024 Ryan Gnesin diligence Q&A, Miles/Lauchlann's initial work, CapForge onboarding through Feb–Mar 2025) is not captured in any call or message log available here. Hours for this period are estimated from Gmail thread volume alone and likely understate actual time spent, since phone calls and any text correspondence from this stretch aren't in this record at all.

Monthly WhatsApp message density (main Dani↔Alex thread) — a rough proxy for engagement intensity by period:

MonthMessagesMonthMessages
May 202589Feb 2026191
Jun 2025485Mar 2026382
Jul 2025389Apr 2026405
Aug 2025 (LOI push)602May 2026257
Sep 2025532Jun 2026305
Oct 2025383Jul 2026397
Nov 2025 (lull)8Aug 2026 (partial)170
Dec 2025210
Jan 2026 (standoff)46

The Nov 2025 and Jan 2026 lulls line up exactly with the two lowest points in the relationship documented in the Deal Life Cycle Memo and the Internal Text Record Supplement — the post-LOI stall and the "$60K, one year, no sale" standoff, respectively. The density data corroborates the narrative rather than contradicting it.

Revised correspondence estimate: 4,938 WhatsApp messages at a 1.5-minute blended average (most are short acknowledgments; some are substantive) = 123.5 hrs. ~150 Gmail threads at a 17.5-minute average (read, draft, coordinate, follow up) = 43.8 hrs. Total: 167.2 hrs — this replaces the prior 230-hour blanket figure, and is now attributed entirely to the Managing Director role in Section 03, since the WhatsApp thread is Alex's direct, personal correspondence with Dani and most Gmail traffic is authored by him directly, not the deal associates.

03
Value Comparison Against Typical Market Rates

Hours Worked vs. Typical Billable Rate. Priced per the industry-standard attorney point system applied across all verticals in this table — six-minute increments (0.1 hr), each entry rounded up to its nearest tenth rather than raw minutes converted once at the end. Hours are reallocated by role from the confirmed and estimated figures in Sections 01–02.5, compared against typical industry benchmark rates for equivalent roles in comparable transaction advisory engagements, and against what was actually billed under the signed Nov 2, 2024 engagement letter.

FunctionDivisionHoursTypical Market RateMarket ValueActual Billed
Managing Director (Alex Camus) — calls, correspondence, deal memo suite, additional meetingsEmanay Advisors214.7$850/hr$182,495.00Included in Sprint Fee
Deal Associates (Miles Chiu, Lauchlann Goodall, Alex Liang) — initial financial model, valuation report, feasibility support, teaser, portal, data room, buyer outreachEmanay Advisors115.0$550/hr$63,250.00Included in Sprint Fee
Legal — attorney fees covered for the Ryan Gnesin LOI and the Gelty agreementLegal (not Emanay Law Group — that division did not perform this work)30.0$650/hr$19,500.00Not separately invoiced — no confirmed Sprint-specific legal invoice on file
Emanay Accounting (Evan Chandonnet, Richard Sanchez, Brandon Ortiz, Maria Sinning)Emanay Accounting45.0$350/hr$15,750.00$25,641.76 (confirmed, Stripe)
Total404.7$280,995.00$25,641.76 confirmed

No Emanay Capital or Emanay Technologies division time appears in this record for Project Sprint specifically, so neither is included as a row.

Methodology note: the MD figure now includes the full, real-count correspondence estimate from Section 02.5 (167.2 hrs) plus confirmed call time (12.5 hrs), the additional-meetings estimate (13.0 hrs), and the Deal Memo suite (22.0 hrs) — this is a meaningfully more rigorous figure than the earlier draft, which spread correspondence across roles using a flat weekly guess. Associates, Legal, and Accounting remain block estimates against documented deliverables, not call-by-call logs.

One honest flag on Accounting: the $25,641.76 actually billed for Accounting-type work exceeds the $15,750 typical-market-rate estimate for the 45 hours attributed to that function — an implied rate of roughly $570/hr against a $350/hr benchmark. This likely means the 45-hour Accounting estimate understates the real workload (monthly bookkeeping across two entities, Apr–Aug 2026, plus the QoE build, probably runs higher than 45 hours) rather than that Accounting was overbilled. Worth refining this hour estimate with Emanay Accounting directly rather than treating the mismatch as a red flag.

No Technology function or other named individual (including Christian Torres) appears in the Project Sprint correspondence reviewed to date, so none is included here. Rates above are illustrative industry benchmarks for comparable roles, not Emanay's published rate card.

04
Reading the Comparison

Total professional time invested, valued at typical market rates by function, comes to $280,995.00 across 404.7 hours — now including the Dec 2024 initial financial model that had been missing from earlier drafts. Against that, only $25,641.76 has actually been separately invoiced and paid (all of it Accounting-related) — everything else, including the Managing Director and Deal Associate time that makes up the bulk of the hours and value here, has been absorbed into the contingent Sprint success fee rather than billed as it was incurred.

Market Value of Time Invested vs. Amount Actually Billed
$280,995 vs. $25,642

A gap of roughly $255,350 between market-rate value delivered and amounts actually invoiced to date — before accounting for the $300,000 contingent success fee, which is still due only at Closing.

04.5
Cross-Check: Emanay's Own Existing Value Comparison

The official ASN-2026-001 Client Report & Invoice already contains a built-in "Value Delivered" section — a narrower, accounting/QoE-scope-only comparison against Big 4/Regional, boutique CPA, and fractional-CFO market rates. Worth citing directly since it's a pre-existing, independent benchmark rather than something built for this argument:

Figure (per ASN-2026-001, accounting/QoE scope only)Amount
Total Market Value Delivered (at comparable Big 4/Regional firm rates)$126,200
Total Value Saved (vs. equivalent scope at market rate)$93,200

This is scoped only to the accounting and QoE workstream (monthly bookkeeping, fractional CFO oversight, the QoE engagement) — it does not include M&A advisory, buyer outreach, or deal negotiation time, which is the bulk of what Section 03 above covers. The two figures are complementary, not overlapping: this document's $280,995 market-value estimate is the broader deal-advisory picture; the invoice's $126,200 is the narrower accounting-specific one already accepted and issued to the client.

This is an internal argument-building tool, not a bill and not a substitute for the Statement of Account. It's most useful for demonstrating the scale of effort behind the engagement — particularly against Dani's own framing that the process has taken "over 1 year and 60k" with no sale yet. The hour allocations by role in Section 03 are a reasonable reconstruction from the confirmed and estimated figures in Sections 01–02, not time-tracked entries per person, and should be presented with that caveat intact if this leaves internal use.