Internal — Emanay Deal Team Only · Contains Unfiltered Client Correspondence · Not for Client Distribution
Internal Companion to EMA-MEMO-SPRINT-004
Unfiltered Text Record — WhatsApp, Dani ↔ Alex
Direct quotes from the Dani Gergel ↔ Alex WhatsApp thread and related group chats, preserved verbatim for internal reference. The client-facing Complete History memo presents the facts and figures from this record without the raw language below — use this document if you need the actual wording behind any of it.
00 The Actual COGS Discrepancy — Sep 2025
This corrects and replaces the vaguer "financial discrepancy" language used in earlier drafts. This is a serious finding and should stay internal-only — it directly raises the question of whether financials presented to a buyer were manipulated, and Alex's own words show he suspected exactly that at the time.
Dani Gergel — Sep 18, 2025, 3:22 PM
"They did awful work... how they provide numbers like this this si totally wrong from last time... how they have 2024 now less then 1M and before 1.8M."
Alex — Sep 19, 2025, 4:19–4:26 PM
"So we need to verify COGS." ... "But are you guys changing the numbers in inventory lab to artificially increase your numbers? You keep telling me to make the numbers look good. I can't lie and if your artificially increasing the numbers of the business it's going to come out in dd."
Dani Gergel — Sep 23, 2025, 3:52 PM
"I agree with ryan something is off with their numbers how cog is 27% should be around 50% where they took this number our inveotry lab is around 50%."
Alex — Sep 23, 2025, 4:42–4:44 PM
"Your numbers aren't consistent via what you have and what Matt has even though you gave Matt everything you have... The numbers were good after we did the first work with Matt and consistent margins with what Jacob had done... So something has changed with what we gave Matt this time and the only thing is the cogs."
Dani Gergel — Sep 25, 2025, 10:44–10:54 AM
"...waiting for cap forge to fix mistake... we paid them 30k and they fucking this sell." / "I won't sell. That's it. You protecting them. They took info form inveotry lab it's accurate they fucked up big time. She took wrong info 3 times."
Unresolved: no message in this record confirms whether the COGS change was a genuine CapForge processing error or a deliberate adjustment. Alex directly raised the possibility of the latter to Dani's face and referenced prior requests from Dani to "make the numbers look good." Dani denies it and blames CapForge. This should be treated as an open, sensitive question — worth flagging to Dave Rosati given the exposure if financials were knowingly altered before being sent to a prospective buyer, regardless of how the current sale process resolves.
01 The $60,000 Total-Spend Statement
Jan 6, 2026, in the context of Dani pushing back on further spend before Ryan's deal was confirmed to close.
Dani Gergel
"I spent over 1 year and 60k on all you told me and we didn't sell."
Dani Gergel
"I am not if ryan not buy the buisness are you ready to compensate me with those 15k... I am ready to pay if you ready to comit to sell and if you not sell I want the money back... if I sell I pay more or if not sell but paid 15k I get back my money and keep the reports."
Dani Gergel
"You told me about capforge if I pay 30k I will sell a your bring me buyers and then if I pay 5k more I will sell I paid and nothing."
02 The "Christmas / Left Ryan on Ice" Exchange
Dec 23, 2025 — Alex's own contemporaneous characterization, written during a heated fee dispute. This is Alex's account, not a verified neutral record of what happened on Dani's end.
Alex
"I told you to take the deal and then christmas time we would close it.. you didnt listen and you left ryan on ice."
Alex
"NO ONE is going to work for free let alone how much I have worked on this deal. NO ONE! If you want something done and you want to move forward then you move forward properly like a business man would. I shouldn't have to explain this to you."
Alex
"You either have us do your financials or cap forge (who ryan doesnt trust)... theres not really a choice here your going to have to spend more money if you want to close the deal out."
Alex
"I have a call with my principal for the accounting firm tomorrow morning and I'm going to ask for 50% now 50% later with 10k bonus as well."
Dani Gergel
"You told me in previous messages you will talk to your office that I pay it after we sell and even maybe more as closing costs. I prefer like this I am obliged to pay but after we close and company sold."
03 The Two Separate $7,500 Fees
These are two different $7,500 figures six months apart. Do not merge them in the Statement of Account.
04 June 2026 Invoice Dispute — Chat Corroboration of the Fathom Recap
Dani Gergel — Jun 7, 2026, 8:00 PM
"Alex I got invoice 10k it's not what we agreed... I want them to stop doing accounting for now it's very expansive. I don't need anymore accounting I need to sell buisness."
Alex — Jun 7, 2026, 8:05 PM
"Should have included up to March + 2023. Pretty sure I've covered almost 15k on my end to make sure you weren't coming out of pocket!"
The next day's Fathom-recorded call resolved this as: $9,500 original invoice → Dani pays $4,500 (Apr/May) → Alex covers March → $500 historical cleanup deferred to closing → Alex states "~$14,000 in costs to date." The chat ("10k" / "almost 15k") and the Fathom recap ("$9,500" / "~$14k") are consistent, not two different disputes.
05 Recurring QuickBooks Billing Thread (Ongoing, Jul 2026)
Dani Gergel — Jul 22, 2026
"It's not your quick book it's mine I paid for it and still paying please restore my access... If you can give me admin and I will keep paying for it you don't need to pay the 125$ per account my cpa will do."
Alex — Jul 22, 2026
"just a heads up youll be billed for QB this month from us — cause were in the billing cycle still for QB."
Dani Gergel — Jul 27–30, 2026
"Also until when I paid? Did you removed payment method from my cc that emany charges 125$ monthly? ... Also last payment you charged me 125$ per account is the last payment I see from emany? Until which date is this payment for the qb online?"
Unresolved as of this record: exact transfer date for QuickBooks billing responsibility from Emanay to Dani directly, and confirmation of the last date Emanay charged him.