Reformatted for Internal Reference — Original Executed PDF Governs
Transaction Advisory Services AgreementEmanay Inc. dba Emanay Capital Advisors & The Gergal Group LLC / T&D Trades LLC
This is a reformatted reference copy of the executed engagement letter for Project Sprint, with an internal terms analysis appended in Section 09. The original signed PDF (DocuSign Envelope AB36E65D-FF12-4458-A293-D41CA056EB20) remains the controlling legal document in any conflict.
From
Emanay Inc.
dba Emanay Capital Advisors
1221 Brickell Ave, Suite 900, Miami, FL 33131
By: Alex Camus, Managing Director
To
The Gergal Group LLC & T&D Trades LLC
(collectively "All Shoes Nation" or the "Company")
1621 Central Ave, Cheyenne, WY 82001
Attn: Dani Gergel, CEO — dani@allshoesnation.com
Emanay Inc. dba Emanay Capital Advisors ("Emanay") understands that The Gergal Group LLC and T&D Trades LLC (collectively "All Shoes Nation" or the "Company") is seeking to pursue the potential sale of the Company (the "Transaction"). The Company wishes to engage Emanay as its financial advisor with respect to the Transaction on the terms below, including the Standard Terms and Conditions annexed as Appendix A.
| Transaction Source | A financing source, corporation, and/or other potential acquirer whose details are submitted in writing by Emanay to the Company and approved by the Company, or with whom Emanay engages in dialogue regarding the Transaction. |
| Independent Transaction Source | A Transaction Source outside of any individual or entity engaged by "Westmount" as a Transaction Source. Note: "Westmount" is not defined anywhere else in this Agreement — likely a carryover artifact from a template used for a different client. |
| Closing | Completion of the Transaction with the Transaction Source, including a sale in whole or part, merger, consolidation, recapitalisation, or similar, of a substantial portion of the Company's assets or business. |
| Transaction Value | Total proceeds received from the Transaction Source at Closing and other consideration paid/received or to be paid/received, including cash, equity securities, new debt, assumed debt, the value of equity retained by shareholders (rollover), notes payable, non-contingent installment payments, and contingent payments (earn-outs, rebates, royalty/licensing fees, non-competes). Excludes inventory, receivables, and any reimbursements. |
Terms Analysis
The Transaction Value definition explicitly
includes the seller equity rollover and seller note, and explicitly
excludes inventory and receivables. On the current $7.5M structure (Section 03 of the Deal Life Cycle Memo), this matters directly: if the $7.5M headline figure includes an inventory component (the working capital peg), the actual Transaction Value the 4% fee applies to may be lower than $7.5M. This should be confirmed before calculating the exact Success Fee at closing — it is not automatically 4% of $7,500,000.
(a)Emanay will use commercially reasonable efforts to introduce the Company to potential Transaction Sources. Emanay cannot guarantee successful conclusion of negotiations. The Company must (i) notify Emanay of all third-party inquiries not introduced by Emanay, (ii) authorize Emanay to engage with such sources, and (iii) reasonably assist Emanay in completing the Transaction.
(b)Emanay will assist the Company throughout the Transaction process, including: reviewing objectives/constraints and setting strategy; assembling required information; preparing the CIM; maintaining a Transaction Source list; providing a standard NDA template; coordinating CIM distribution; evaluating prospective sources and assisting with management presentations; managing the online data room and diligence process; and assisting with offer evaluation, negotiation, and Closing.
(c)The Company represents and warrants that, to the best of its knowledge, all information given to Emanay or contained in the CIM shall be complete and correct in all material respects, and shall not contain any materially misleading statements or omissions.
Terms Analysis — Directly Relevant to the September 2025 COGS Finding
Section 2(c) is a direct, written representation from the Company that all information given to Emanay — including financials used in the CIM and shared with buyers — is complete, correct, and not materially misleading. The September 2025 COGS discrepancy documented in the Internal Text Record Supplement (COGS shown to Ryan at 27% vs. ~50% per Dani's own inventory data) sits squarely against this clause. This is worth raising with Dave Rosati specifically in light of this provision, independent of how the current sale process resolves.
(i) Success Fee: 4% of Transaction Value up to $10,000,000, and 5% of incremental Transaction Value greater than $10,000,000, upon successful Closing.
(ii) Disbursements and Expenses: The Company shall, whether or not a Transaction is consummated, reimburse Emanay for reasonable out-of-pocket expenses (including database usage costs and all fees, disbursements, and other charges) incurred in connection with any actual or proposed Transaction. Expenses are paid upon Emanay delivering an invoice, provided Emanay will not incur any individual expense in excess of $3,500 plus taxes without the Company's prior approval.
(iii) Taxes: All amounts payable to Emanay are Emanay's tax responsibility.
Terms Analysis — Directly Relevant to the Expense Memo & Statement of Account
This clause is the contractual basis for reimbursable disbursements —
regardless of whether the deal ever closes. Costs like CapForge coordination, database/platform usage (Axial), and similar out-of-pocket items may properly be billable under this section, not merely as discretionary favors. However, the $3,500-per-expense cap requiring prior written approval is a real constraint: the $7,500 feasibility report (Jul 2025) and both CapForge payments ($25,000 and $4,630) each individually exceed $3,500. Since Dani ultimately paid these, this suggests approval was obtained in practice — but there is no separate written pre-approval on file for any of them. Recommend confirming this with Dave Rosati, particularly given how contested some of these payments became after the fact (see the Expense Memorandum, Section 06).
04
Payment at Closing & Escrow
(b) The Company irrevocably authorizes and instructs Dani Gergel to procure payment to Emanay at Closing, out of Closing proceeds, of all unpaid sums due under this Agreement. If a dispute arises over amounts due at Closing, only the disputed portion is placed in an interest-bearing escrow account pending resolution (target: 90 days from Closing). Undisputed sums are paid at Closing without escrow.
Terms Analysis
This is the contractual anchor for the "Deferred to Closing" figures tracked in the Statement of Account ($17,250 as currently listed). It also means that if any deferred amount is disputed by Dani at the time of Closing, only that disputed portion gets escrowed — the rest still gets paid to Emanay immediately out of proceeds.
(c) If this Agreement is terminated prior to Closing, Emanay is entitled to: (i) retain all sums already paid and recover all unpaid sums then due, and (ii) the full Success Fee if the Transaction is consummated, or an agreement with a Transaction Source is entered into, within 12 months of termination.
(d) The Company represents there are no other brokers or persons with an interest in compensation due to Emanay from the Transaction.
Terms Analysis — Directly Relevant to the Recurring Termination Threats
This 12-month tail provision matters given how many times this relationship nearly ended — Dani's Sep 25, 2025 "I won't sell, that's it," his Jan 6, 2026 "I will just work with other broker and agency," and similar moments documented in the Deal Life Cycle Memo. Under this clause, even if Dani had terminated the Agreement at any of those points, Emanay would still be entitled to the full Success Fee if a sale closed with a Transaction Source (including Ryan Gnesin) within the following 12 months. Worth being aware of this if termination is ever raised again.
06
Engagement Team, Currency & Standard Terms
| Engagement Team | Under the direction of Alex Camus, who maintains overall responsibility and leads day-to-day execution. Additional professionals may be included as necessary. |
| Currency | All dollar amounts are in United States dollars. |
07
Appendix A — Standard Terms Highlights
| §3 Affiliates & Subcontractors | Emanay may use affiliates or subcontractors to provide Services, but must give the Company notice and obtain written consent before engaging any affiliate or subcontractor. |
| §8 Independence | If required by professional/regulatory standards, Emanay will communicate to the Company any relationships between Emanay (including related entities) and the Company that may reasonably bear on Emanay's independence. |
| §13 Termination | Either party may terminate on 10 days' written notice. Emanay may terminate immediately if it can no longer provide Services in compliance with law/professional obligations; the Company has the same right. |
| §14 Limitation of Liability | Emanay's aggregate liability is capped at the greater of (a) 3× fees paid by the Company in the prior 12 months, or (b) $10,000 — except for willful misconduct, fraud, or gross negligence. |
| §16 Indemnity | The Company indemnifies Emanay against losses from (a) intentional/authorized misrepresentation by the Company's management, and (b) Emanay's Services except to the extent found to result from Emanay's negligence. |
| §18–19 Governing Law | Florida law governs; Miami-seated arbitration under Florida's Arbitration Act after mediation. Note: §18 also references "the province or territory in which Emanay's principal Miami office... is located" and the boilerplate "We" definition describes Emanay as organized under the laws of Ontario, Canada — internal inconsistencies likely carried over from a template originally drafted for a different jurisdiction. Worth a legal cleanup pass. |
Terms Analysis — Directly Relevant to the Related-Party Disclosure Open Item
§3 and §8 of the Standard Terms are the
contractual basis for two open items already tracked elsewhere: (1) the Emanay Advisors / Emanay Ventures related-party disclosure to Dani before any LOI is countersigned, and (2) formal written notice/consent for CapForge's engagement as a subcontractor. Neither appears to have a documented written consent on file yet for either relationship — this Agreement makes both a contractual requirement, not just good practice.
08
Drafting Inconsistencies Noted
| Company name spelling | The executed Agreement spells the Company "Gergal Group LLC" throughout (including the signature block), while all other Project Sprint materials use "Gergel Group." This is the executed, signed version — worth confirming which spelling is legally correct for any future filings. |
| Emanay entity name | The letter identifies Emanay as "Emanay Inc. dba Emanay Capital Advisors," while Appendix A's defined-terms section describes "We, us, our, Emanay" as "Emanay Incorporated dba Emanay Capital Partners" — two different trade names in the same document. |
| "Westmount" reference | Defined in 1(b) but never used or defined elsewhere — likely a leftover from a template used for a different engagement. |
| Jurisdiction boilerplate | Mixed references to Ontario and Florida law/entities — see §07 above. |
For Emanay Inc. dba Emanay Capital Advisors
Alex Camus
Managing Director
DocuSigned — AD764E95E69549A...
For The Gergal Group LLC and T & D Trades LLC
Dani Gergel
CEO
DocuSigned — D1AC3B9638E14F7...